About our agency

Kurt Löffler, Agency Founder and CEO

Kurt Löffler has been highly expressive and working at “maintaining dialog” since as early as 1978: Following his studies in the field of electronics and communications technology, he first gathered practical experience in the area of measurement technology while working for a Southern German electronics distributor. Then he moved to a Munich logistics company, where he wrote technical manuals. That prepared him for his next step: publishing. After working as an editor and a chief editor for various electrical engineering and electronics magazines, he began working as a journalist and freelance consultant for a PR agency while simultaneously bearing the responsibility for trade magazines such as “SMD Magazin,” “AUTOMOBIL professional,” “MiniMicroMagazin” and others. In January 1993, Kurt founded the high-tech PR agency MEXPERTS.

Peter Gramenz, Director, Public Relations

Peter Gramenz knows how the high-tech industry, the trade media and agencies interact, because he is very familiar with the business from each of these perspectives. Upon completion of his studies in information and computer technology, he began his career in the computer service department at Siemens. After more than five years of industry experience, he moved to the other side of the table and became an editor for the trade magazine “Design & Elektronik.” Later, he became deputy editor of the PC magazines “MC” and “DOS International.” Since joining MEXPERTS in January 1997, Peter has been expanding his personal network of contacts among media professionals who cover the electronics and computer industries.

Rolf Bach, Director, Public Relations

Rolf Bach is an “old hand” in the business with an outstanding personal network of contacts among industry and media professionals. Following his studies (physics and geography) he worked for Siemens in the documentation department for CPU boards before discovering his penchant for trade journalism. He then wrote for a variety of electronics trade magazines, first as an editor and later as a chief editor. The personal network of contacts that he built during this period was later an important foundation for his success as the head of the German office for a pan-European PR network, where he was able to help companies such as AMD, Altera, Analog Devices, ERNI Electronics and Tektronix achieve a good image within the industry. Since 1998, Rolf has been employing his connections to serve MEXPERTS clients.

Catherine Schneider, Senior Consultant, Public Relations

Catherine Schneider learned the ropes of the publishing industry at the business and technology publisher WEKA. While earning her master’s degree, she worked in editorial offices within the trade publishing business at “Hanser-Verlag” and “moderne industrie.” Catherine gained international experience in a publishing house in New York and at the Scottish Publishers Association in Edinburgh. She was responsible for internal and external communications within the framework of a fundraising campaign for the Technical University of Munich and for the BMW Group, where she first worked in electronics development and later for the MINI. Since 2002, Catherine has been demonstrating at MEXPERTS just how diverse communications can be, and how versatile she is.

Florian Löffler, Director, New Media Unit

Whenever there is something new around in the way of hardware, software tools or gadgets, you can be sure that he is already using them! Florian Löffler has been working for MEXPERTS since as early as 1995, when he was still attending a secondary school for commercial vocations. Back then, he handled the agency’s IT along with other administrative areas. 1997 he built the first MEXPERTS website, as well as this current one, and studied new media at the SAE Technology College in Munich. He has been making his multimedia skills and knowledge available to MEXPERTS clients for more than a decade now within the framework of the New Media Unit. Florian has developed numerous new tools for the agency and its clients. Examples include the “netwatcher” Internet Clipping Service, the “Virtual Press Office” publishing platform for PR agencies and the convenient “mexdress” web-based journalist contact database.

Andreas Geh, freelance contributor, Tech & IT Consulting

Whenever you are looking to combine modern marketing and sales processes with an engineering mindset and enthusiasm for technology, Andreas Geh is the person to contact. As a partner and senior consultant at the firm "Zimmerli Sales- und Management Consultants AG," he has a strong network of professional contacts and strategically developed training programs designed to optimize sales –constantly implementing the principle of professionalism in marketing. His background:

• A solid engineering degree and extensive further training in different management disciplines
• 20 years of international experience in management, sales and marketing (D-A-CH-USA)
• Multiple positions in mid-sized technology companies from different industries
• Successful marketing launches, and business development, restructuring und sales project successes in different areas and sectors

Andreas is an experienced practitioner, not someone who just passes on theoretical knowledge.

Daniel Bauer, freelance contributor
for the New Media Unit

Daniel Bauer ensures that the computers never come to a standstill at MEXPERTS: He takes care of the IT infrastructure around the clock along with the agency’s own servers in the Munich data center.

Florian Schöppe, freelance contributor
for the New Media Unit

Databases and programming – without Florian Schöppe, hardly any of the database and web-based applications would run at MEXPERTS.